Every coffee bag yo buy, is a step closer to the goal.

Colombia has been written in two colors: the coffee that rises from the earth and the cycling that climbs through our mountains. Today, for the first time, they are going in the same direction.

What is it?

The program that turns consumption into a legacy.

Legacy in Motion is a circular ecosystem where you, as a coffee and cycling enthusiast, go from being a spectator to a protagonist. With every purchase of Mítico coffee, you activate a mechanism that funds young talent, modernizes races, trains coaches, and rewards you. It's not corporate sponsorship. It's not a donation. It's citizen patronage: the community that loves coffee and cycling supports the new generations of Colombian cyclists.

How does it work?

The 5/5/5 model: your purchase travels in three directions.

Every bag of Mítico coffee or product you buy automatically distributes a percentage of its value across three areas that keep Colombian cycling alive and reward your loyalty:

  • 5% ProView Cycling

    Technical infrastructure and digital visibility. So that Colombian talent is seen by the world.

  • 5% Sentimiento Cafetero

    Direct support for young cyclists and ongoing training of coaches in grassroots categories.

  • 5% You, the fan

    You accumulate Miles: points that you exchange for Mitico products and receive invitations to VIP experiences.

Your role in the program

Here's how it works for you, step by step:

1. You buy your Mítico coffee. Any presentation, from Colombia or anywhere in the world, activates the cycle.

2. 15% of your purchase goes into action. It's automatically distributed between technical visibility for races and digital visibility for riders, support for young cyclists and academic updates for coaches, and your own points account.

3. You accumulate Mítico Miles. Each purchase adds points to your profile. The more Mítico coffee and products you buy, the more influence your support has within the ecosystem.

4. You redeem points for products or VIP experiences. From special edition coffee and Legado en Movimiento merchandise to invitations to VIP experiences from Mítico and The Cycling Company.

Why it matters

Colombian cycling needs more than passion.

We have mountains, we have the genes, and we have the desire. What's missing is sustainable infrastructure: visibility at races, data for coaches, and resources for riders. Legado en Movimiento, with your support, closes that gap.

The legacy is already in motion. It just needs you to propel it forward.

Create your account and join the program by buying your Mítico coffee today. Every bean counts. Every pedal stroke counts too.

Open your account